15/07/2010
The “Rituals” projection, created for the Roca Barcelona Gallery by the Tiempo BBDO Agency, has been awarded a Golden Lion at the latest edition of the ‘Cannes Lions International Advertising Festival’. This internationally prestigious award acknowledges the originality of the project which was created with the objective of conveying Roca company values to visitors to the brand’s emblematic building.
“Rituals” is a projection offering the spectator a unique experience by recreating, in life-size dimensions, the different practices repeated throughout the world by millions of people on a daily basis in the bathroom space.
Roca also received the Silver Lion in the Design category at this edition of the awards for “Momentums”, a series of simultaneous, innovative audio-visual effects occurring sporadically in all the rooms around the building, creating sensations related to water and the atmospheric phenomena produced by rain and ice. Both awards consolidate the brand’s status as a benchmark reference in design and innovation.
“Rituals” and “Momentums” are currently on display at the Roca Barcelona Gallery in Joan Güell Street 211-213, Barcelona. The brand’s emblematic building was designed by Borja Ferrater in collaboration with Carlos and Lucía Ferrater from the OAB Studio in Barcelona. The building has a floor space of 2,400 m2, spread over three floors and offers surprising, novel interactive elements, both outside and in, transforming the space into a unique setting in which to “experience “ this exclusive brand.
Further information:
www.roca.com
www.rocabarcelonagallery.com