All on board the Imagine Express
Imagine Express is the entrepreneurial program aimed at building business partnerships in the mobile sector during a 4-day trip from Barcelona to Paris and back. This 2020 celebrates its 7th edition.
The 28 participants (called dreamers) proceed from university competitions and contests. They will be organized in groups of 3 and they will have to offer a solution to a health, mobility or sustainability problem. The challenge will be presented by the participating businesses: Fundació Banc Sabadell, Renfe SNCF, Nestlé, Novartis and TMB.
Today, February 21st, the journey starts with the participants’ introduction, the team building and the revelation of the challenges.
In every phase of the journey, the teams will have to develop disruptive and innovative projects with the support of mentors and following the Lombard method, based on the design thinking and the design doing. The resulting proposals will be pitched in front of investors and experts on the last day of the trip, right before the final pitching on February 24th, where the winning project will be chosen.
We wish all the dreamers good luck and a nice trip on the Imagine Express!